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Of the things we think, say or do: 1. Is it the TRUTH? 2. Is it FAIR to all concerned? 3. Will it build GOODWILL and BETTER FRIENDSHIPS? 4. Will it be BENEFICIAL to all concerned? |
This simple test became their guide for sales, production, advertising, and all
relations with dealers and customers, and the survival of the company is
credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test
has been translated into more than a hundred languages and published in
thousands of ways. It asks the following four questions:
Rotarians accept this statement as a model for their personal and professional lives.
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